Now then.
Hiya.
I'm a creative strategy leader and media-content specialist.
A bit of a hybrid, I was once called ‘a bit of a ‘Swiss-army knife in human form.’ I squirm a bit when I write that tbh but it’s kind of effective.
My work does win £multi-million briefs, makes clients confident and creative teams happy and proud. I’ll fix strategy problems with minimum fuss and make creative work ace. I love pitching, presenting and articulating things.
I work on-site or remotely or a mix of the two. Whatever works.
The main needs I help with are:
All-round strategy
Across comms planning, brand, content and digital. Research, refinement or the whole shebang.
Conceptual creative
Content, campaigns, formats and ads across all channels. End to end production.
Consultancy
New business and winning pitches. Improving proposals and sharpening creative briefs. Coaching teams or as a foil for the department lead.
My main passion is producing long form branded entertainment, audio and video.
But I love to develop strategies, formats and content across emerging channels too.
Previous clients, commissioners and employers include:
BBC, BBC Studios, Channel 4, Sky, Defender, Virgin Media, Red Bull, Discovery, Netflix, Disney, Immediate Media, BFI, WWF, Patagonia, the FA, Guinness World Records, Unilever, adidas, P&G, BMW, MINI, Jaguar Land Rover and more.
Jobs I have had include:
Strategist, Exec Producer, Shopkeeper, Interpreter, Nursery Assistant, Writer, Creative Director, Campsite Entertainer (really), Researcher, Editor, Examination Marker, Waiter, Ghost Writer, Newspaper Boy, DJ/Promoter, Language Coach to deaf students.
I think it’s this that gives my work the empathy, energy and life it needs.
But don’t believe me, believe them.